I'm David, a business-geek who helps growing companies turn their technical challenges into competitive advantages.
After two years of being told that what we wanted couldn't be done, David simply found a way to do it, and did it within 24 hours.
I bridge the gap between brilliant technology and brilliant business outcomes
Because I'm that rare breed who gets equally excited about workflow automation AND quarterly growth strategies. I speak fluent tech to your developers and clear business-English to your board.
I've been a Salesforce Solution Architect for over fifteen years, delivering for household-name enterprises in financial services, government, manufacturing and utilities, most recently designing and building Agentforce AI solutions through Waeg and IBM. These days my work goes well beyond Salesforce: designing platforms from scratch, and helping business owners turn AI-built prototypes into products they can trust with real customers. I bring the same enterprise thinking to all of it, at a scale and price that makes sense for growing businesses.
As an Entrepreneurs Circle Ambassador, I spend a lot of time with business owners. That's why I start with what your business needs, not with what the technology can do. No hype, no fluff, just practical solutions that actually work.
Systems and strategies that work as hard as you do
From new implementations to orgs that have grown messy over the years, I make Salesforce work for your business instead of against it.
Stop doing manually what technology can do better. I find the processes that are slowing you down, then automate them, using AI where it genuinely earns its place.
Built an app with AI tools, and now you need it to be secure, reliable and ready for real customers? I'll tell you honestly what you've got, and how to get it to production.
A senior technical head on your side, without the full-time salary. Ideal for decisions you only get to make once, and want to get right.
No "contact us for pricing" nonsense. Here's what things actually cost.
Because I hate playing guessing games, and I bet you do too. These are real prices for real work. Complex projects might cost more, simple ones might cost less, but this gives you a proper starting point for planning.
All prices exclude VAT. Entrepreneurs Circle members: ask about member rates.
What clients say, and what I build
A pre-launch technical review of a booking platform, built by its founder with AI tools: security, data protection and architecture, with a costed route to a production-ready release.
A CRM automation for a growing business that had been told for years it couldn't be done. Built, tested and live in under a week.
AI and Salesforce solutions for a leading UK life and pensions group, a national electricity network operator, a global defence and aerospace company, and the UK's principal tax authority.
Salesforce certified across Sales Cloud, Data Cloud, OmniStudio, Platform App Builder and AI.
I also build software: a growing family of small-business "applettes" for bookings, proposals, planning and accountability, each designed to do one thing really well, on its own or wired into your workflows.
Ready to turn your technical challenges into competitive advantages?
Whether it's a Salesforce org that's fighting you, a process that should run itself, or an app that needs to grow up, I'm always happy to have a no-obligation chat about it.
Response Time: Within 24 hours, usually much faster. Life's too short for slow email responses.
I'll only use your details to reply to your message.